AI Watch Select

Coming to the App Store

A watch.
Entirely you.

Nine questions, then five watches chosen around your answers.

Get the app Browse free

Rolex Cosmograph Daytona, reference 116508
Rolex Cosmograph Daytona, ref. 116508. An example. Not stock, and not for sale here.

How it works

Three steps, then a watch.

Get the app

  1. 01 Nine questions. Budget, and what you like.
  2. 02 The catalogue is cut down in code. Your budget and anything you said you need are hard limits, applied before any AI sees a watch.
  3. 03 Five watches, and why. A sentence a person would say, not a score.

Free on this website

Start with the collections.

51 of them, over 1,269 real watches. No account, nothing generated.

All 51 collections

What makes it different

We would rather say we do not know.

Get the app

  • Real prices, not list prices

    Inside the app a budget is matched against what a watch actually sells for.

  • If we do not know it, we leave it out

    No invented size, dial or reference. Where the catalogue is blank, so is the page.

  • No scores

    A sentence you can disagree with, not a percentage.

What it costs

One free, then a membership.

Paid through the App Store, so you cancel it the way you cancel anything else.

  • FreeEvery collection here, and your first selection in the app.
  • MonthlyTwenty selections a month. Cancel any time.
  • YearlyThe same twenty a month, two months not charged for.
  • A failed searchCosts you nothing. Unused runs do not roll over.

Get the app

It is not on the App Store yet.

We will not fake a download button. Email us and we will tell you the day it is live, once.

Email me when it launches Browse meanwhile

We keep your address for that one message.